Content. Communications. Creative Consulting.

As a creative consultant and social media manager, I help theater arts organizations streamline their online storytelling via social media management, graphic design, video editing, copywriting, website maintenance, and longterm marketing strategy.
Get to know some of my clients and campaigns below. Services range from Graphic Design and Social Media Strategy to Video Editing and Copywriting. Current and Past clients include the Dramatists Guild Foundation, Duet- Care at Home; DonorUP; and Tony Award-Winning producers, Creative Partners Productions.

The Dramatists Guild Foundation — Social Media Management and Strategy

Cross-Platform Management across Instagram, Facebook, X, YouTube Shorts, and TikTok in collaboration with the wider Communications and Programs teams.

Producing dynamic social campaigns and developing innovative approaches to multi-channel management and content strategy that responds to DGF’s mission of serving theater writers at all stages of their careers.

I developed their social media strategies and growth initiatives, lead content creation, copywrote. Monthly content calendars to create strategy-aligned assets. Analysis of metric reports to identify KPIs and adjust social strategy accordingly.

Recent Achievements: Organic IG Verification. Viral DGF Gala Videos. Revived attention on The Legacy Project series. 28K views on YouTube in Q1.

Write Out Loud — Marketing Director and Creative Producer

Established in 2019 and home to the viral hit, “Little Miss Perfect” by Joriah Kwamé. Cross-Platform Management and creative strategy, which has led to over 50 million Spotify streams, 11.9 million YouTube views, and 230K monthly listeners on Spotify, 11.7K Instagram followers, and 21K YouTube subscribers.

Content coordination with talent including Academy Award Winner, Ariana DeBose and Tony Nominees, Jeremy Jordan, Betsy Wolfe, Lilli Cooper, Micaela Diamond, Derek Klena; and brands like Grether’s Pastilles, Fender, Schmackary’s, Ghostlight Records, and more.

Write Out Loud has an engaged, young audience and an undeniable impact on contemporary musical theatre.

Duet Care At Home — Long-form Copywriting

Freelance writing projects, including branded blogs and six, long-form “care stories,” offering insight into the lives of older adults in New York City and their companions. Through a series of interviews, six pairs of clients and caregivers offered a window into their daily lives together.

These human interest pieces ranged from 750-1200 words, striking a balance between personal connection and comprehensive reporting on the challenges of aging at home.